Web Heart

Web Heart

attracting clients through a heart based website

But I still didn’t know the first thing of what a website was, and how I could use it to build relationships with my clients and to help them to feel safe enough to reach out for my help. I had had marketing help from time to time which had only helped in a limited way because marketing for a service like mine was very different to marketing for a consumer product or service.I was also aware of people who were so called “good” at marketing, but they were all hype… They were very good a blasting their own trumpet but really were offering very little substance. Whilst I felt rather sickened at how successful their methods were in attracting clients, I knew I didn’t want or couldn’t be like them.Like many therapists, healers and practitioners, I operated through the heart – this is what I knew did the healing work. And yet I also knew I needed to be more business-like if I was going to be more successful. My assumption was that this involved being less heart based.

HEART BASED MARKETING
However I found the opposite was true when I discovered heart-based marketing methods. This not only transformed how I saw marketing but also played to my strength.  I discovered that I could be more business like by being more connected with my heart

And this enabled me to make a more authentic connection with potential clients.

I started putting these techniques into practice and instead of spending hours talking to people on the phone – a large proportion of whom never actually booked for anything, people were now booking for events and sessions just from the strength of what they found on my website or in my newsletter. They were enthusiastic to work with me, and in many cases I hadn’t exchanged so much as a word with them.

The more I put these techniques in practice the more I saw how well they worked. My events started filling much easier, I started working with more clients and my work has gone from strength to strength ever since then.

As valuable as the marketing programs were that I invested in, I was aware that many practitioners/healers and therapists in the UK would not have the budget to pay for some of these courses. Also most of the courses I had done were delivered over the phone and for me and many people this is not the best learning environment.

And so I will be offering a series of heart based marketing courses for therapists, healers and practitioners  passing on what I have learnt at an affordable price in an informal and I hope fun way. I aim to show you that you don’t need to be a brilliant writer or designer to have a very powerful website.

WEB HEART is the one of these.

It is divided into two parts.

Part 1 is a weekend workshop in which you will learn

• What the purpose of a website is.
• How to define your “niche” – the group of clients that you are best placed to serve – and how you can double or triple your income/clients just by becoming clear about this.
• What is the essence of the service you offer and how you can translate it into web language.
• The principles of how to build a heart based web site.
• How you can build a very effective website without spending a lot of money, or even using a web designer
• How to make an authentic connection with your clients through the language you use
• The 8 essential web pages that will help to build a relationship with visitors to your website
• How to make it easier for clients to make contact with you
• How to end the cycle of scarcity in your practice
• The basics of search engine optimization.
  

The weekend will take place in a private home with web access, so that you will be able to view a number a number of websites – and to gain understanding of the difference between a flashy website that looks great with an effective website that builds rapport with potential clients.

As well as absorbing a lot of information, you will also do work in pairs and small groups. Wherever possible I will be creating fun ways of absorbing information that will take it to a deeper level.

The workshop is designed for you if:

• You already have a website but suspect it’s not working very well
• You are on the verge of building a website and want to save yourself a lot of stress and strife!
• You know you need a website but believe its totally beyond you – because anything to do with computers fries your brain!
  

Part 2 is a series of 6 follow-up training sessions for people who are ready to put these principles into practice. It is one thing to know the principles and see how they work in theory. And another thing to put them into practice and to apply them to your particular service. Getting clear about who your clients are and why they would choose your service in place of anyone else takes time and then finding the best language to appeal to them does not suddenly arrive overnight

These follow up sessions will enable you to receive support and feedback as you develop the different pages of your website. There will be only six places in the group so that each person can receive individual attention – and this will help you evolve your website into a powerful communication tool. There is nothing quite like having 7 pairs of eyes to represent the eyes of your potential clients and how they might respond to the content of your website. You will also receive individual attention from me based on my experience of what works and what doesn’t

The follow up sessions will take place fortnightly and over three months on the phone, and in that period it is hoped that you will be able to build your website, and see it go live. Even if you are not quite ready to put your website out, these follow up sessions will enable you to develop the content of your website so that when you are ready to actually design your website, you are all ready to go.